During the past 20+ years, I have leveraged my creativity, retail background, and knowledge of consumer trends in developing visual merchandising that accelerated product movement and influenced buyer decision-making. Through creative leadership and business acumen, I have driven revenue growth and maximized brand opportunities that consistently achieved global organizational goals.
I have frequently excelled as the go-to authority on developing store prototypes and overseeing new store setups and retrofits. In executing a broad range of new business initiatives, I have significantly boosted sales from multiple channels, including shop-in-shop, consumer events, and trade shows. I have extensive experience working with apparel, specialty products, and entertainment sales in malls, airports, brand stores, outlets, and mass retailers.
Among my strengths is the ability to promote collaboration and improve communication with internal and external customers, including retail partners, key accounts, design firms, distributors, store managers, and factory locations. As a director, I have supervised, mentored, trained, and motivated merchandising team members in producing displays, fixtures, promotional collateral, and floor sets in support of more than 900 retail locations.
Demonstrated broad-based strengths in:
- Strategic Planning
- Shopper Marketing
- Environmental Design
- Brand Building
- Talent Management
- Full Project Lifecycle Management
- Retail Store Concept Development
- Budgeting & ROI Maximization
- Partnership & Alliance Building
- •Shop-in-Shop & Airport Stores
- Vendor & Agency Management
- product Support
- Print Procurement & Warehouse Management
- Trade Show Asset Management
- Trade Show Booth Design Development
- Consumer Events and Road Tours
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|ID||Event Name||Duration||Start Date|
|UE-2131||Future Stores Virtual Event||2 Days||January 31, 2022|