Kevin Espiritu

Currently, I’m interested in: marketing, content strategy, website ownership as an investment vehicle, food systems, and distributed agriculture.

Current Project

Epic Gardening, a multi-platform gardening education company. Reaches millions of people in 100+ countries around the world. The mission of Epic Gardening is to influence a younger generation to grow their own food and plants through in-depth tutorials and guides.

Past Projects

Funded my college degree by playing online poker. Near the tail end of my poker career, I began to both coach and invest in other poker players, giving me the funds to start my first business post-graduation.

Grew and sold high-end microgreens to some of the best restaurants in the San Diego area in my first experiment with offline products. Although I shut this business down so I wouldn’t be tethered to one location, it sparked a life-long interest in plants, food, and food systems.

Co-founded a startup called GreatMate, which was a machine-learning / AI-based relationship personal assistant. Inability to get product-market fit before we ran out of cash (along with a whole host of other failures) caused GreatMate to fail. We were probably a few years too early to the chat bot ecosystem.

Was employee #2 at Book in a Box / Scribe Media, a new type of publishing company co-founded by Tucker Max and Zach Obront. I was in charge of building out the author marketing services side of the company, as well as executing a lot of the marketing strategy in the early stages of the company’s life. In the 18 months I was there, Book in a Box grew from $200k in revenue and 10 authors to over $2.5mm and 250+ authors.