I didn’t wake up one day and decide to be an Instagram expert. In fact, I wanted to be a veterinarian, doing my undergrad in Biology. Then, I realized I could move to the US and pursue forensic science – a field I had been interested in since elementary school when I read countless mystery novels. So I did just that. I moved to San Diego to pursue my Masters in Forensic Science and graduated Summa Cum Laude.
But life happened. A recession happened. Jobs changed and career paths went in different directions than I had expected.
Along the way, I started a blog for social media advice and tips. In that process, I fell in love with this little app called Instagram. I wanted to know more, I wanted to use it strategically. But, at that time in 2013, no one was blogging about Instagram consistently. So I did. Every week. I tested and experimented. I blogged about results and suggestions. I started ranking on Google. People started searching me out as a speaker and inviting me onto podcasts. I was invited to write “Instagram for Business for Dummies” and later “Instagram for Dummies”. I built a brand as an Instagram expert.
And that afforded me the opportunity to teach more. To speak at more events. To teach more webinars and training. To provide Instagram training to more businesses, marketers, and students around the world. To consult for clients of all different sizes to help them with their strategies. I have been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications to share my knowledge and expertise with people in all types of industries.
Yes, I specialize in Instagram marketing and I love me some Instagram. But I still love social media in general, strategic planning, and other individual platforms. I love taking my scientific mindset to analyze social media performance, test theories, and review results. My career background includes design, product development, project management, marketing, sales, human resources, and business administration. And when I look at social media, I look at more than “likes” or comments. I look at the impact social media can have across your entire organization because I understand how all of your departments can benefit from an online presence.
I love seeing my clients or event attendees get their aha moment when they realize they can use social media effectively.
That is what fuels me.
That is what motivates me every day to show up and share as much as I can to help others succeed.
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