Innovative, quadrilingual, senior digital marketing and brand strategy professional with solid experience in both agency and corporate roles. Proven record of success in consumer goods (beauty, lifestyle, luxury, food/beverage, pet products), technology, travel/hospitality and entertainment industries. Extensive expertise in growing brands and communities’ online presence through digital marketing campaigns, innovative social media strategies, digital advertising initiatives and website development.
Responsibilities include brand positioning, strategic campaign planning, digital marketing programs, social media marketing, content strategy, influencer marketing, public relations, event marketing, search engine optimization, e-commerce development, copywriting, account management, and project management.
- Heading the strategic marketing communications for the BASF care ingredients division in North America. Contributed to a record year of sales via digital initiatives, thought leadership editorial pieces, marketing automation to leverage lead generation, and growing social media following and engagement. Clients include Procter & Gamble, Estée Lauder, Unilever, L’Oreal, Colgate, Johnson & Johnson, Ecolab, Henkel, Clorox, Church & Dwight, SC Johnson, Method, and more. Using social media promotions, exponentially grew engagement and contributed to sales for clients in beauty (including L’Oreal brands), consumer goods (including pet product by Edgewell/Energizer), lifestyle, hospitality, retail, technology, and entertainment.
- Planned and implemented integrated digital marketing strategy for the launch of a new product and new corporate website for Yon-Ka skincare, with the participation of 15 countries; product launch was the most successful in the company’s history.
- Successfully led the Coca-Cola pilot towards a nationwide rollout at Trax Retail Execution; presented to senior teams at Motorola, AB-InBev, Nielsen, Colgate-Palmolive, Crossmark (Chobani, Enfamil).
- Effectively managed 7 accounts and a team of 4 employees at Pierce Mattie Communications, a firm specializing in beauty.
If you would like us to contact this speaker on your behalf, fill out the contact form below. If you would like additional information on their upcoming events, please see the social media links. Please note eVirtualsummits does not represent any speaker on this site or guarantee the availability of any speaker. No speaker can be booked through this form.
|ID||Event Name||Duration||Start Date|
|UE-2084||Digital Transformation Connect Virtual Event||0 Hours||September 20, 2021|