Gabriela Head

I lead Blog and Social Media strategy and execution for Microsoft’s Cloud and Enterprise organization. In my current role within the integrated marketing group, I serve as a global social media leader, and my scope spans across all areas of enterprise social media including:

• Audience insights for ten different target audiences
• Listening and analytics across social media platforms, forums, and blogs
• Community management for 75+ branded social media handles
• Supporting over 170 products and services
• Social enterprise tech stack (Sprinklr, Brandwatch, Simply Measured, and Opal)
• Crisis communications
• Customer service and triage
• Social media platform management
• Campaign strategy and execution for organic and paid social activities
• Governance and operations for nine marketing blogs

Specialties: Social Media Strategy Creation •Enterprise Social Media Governance •Global Team Management •Community Management and Engagement Playbook •SEO Driven Editorial Programming • In-Depth Relationships with Social Media Network Insiders (Facebook, LinkedIn, Twitter, YouTube, and Others) •Paid Social Media Strategy and Execution •Crisis Management •User Generated Content Programs •Agency Management

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ID Event Name Duration Start Date
UE-1472 6 Reasons #Smssummit Needs To Be Your Social Media Conference Of The Year 41 Weeks March 19, 2019