Using Social Listening in Your Content Strategy

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Using the BIC (brand intelligence, industry intelligence, and competitive intelligence) method, we'll help you identify the top types of content your audience engages with and build your content strategy

Speakers

0 (1)
Brooke Sellas
Marketing Consultant , Co-host, CEO & Founder

Start

November 19, 2019

End

December 31, 2019

Address

Online Event   View map

While many marketers look to keyword research to figure out what content will get the most traffic, looking to conversations happening on social uncovers topics before they even become popular (helping you be strategic rather than tactical).

Using the BIC (brand intelligence, industry intelligence, and competitive intelligence) method, we’ll help you identify the top types of content your audience engages with and build your content strategy.

Using real-world examples of social listening, you’ll learn:

  • Three brand intelligence strategies
  • Three industry intelligence strategies
  • Three competitive intelligence strategies