Marketing Science Intensive: How to Use The “4 Minds” Framework of Customer Decision Making for Business Impact
The “4 Minds” framework will help marketers identify which area of decision-making science is most likely to apply to their firm, market, and customers
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See the Future of Candidate Experience! Watch industry thought leaders share their proven strategies for making candidate experience your differentiator in 2020 and beyond. Register now for instant access to speaker videos and slides
Marketing Science Intensive: How to Create Optimal Marketing Budget and Allocation: With and Without Data
We will apply these learnings to actual examples of companies planning whether to increase or decrease spending in the face of a recession, and with CEO demands to either cut the marketing budget or to right-size and reallocate it to meet aggressive growth targets
This workshop is for researchers and B2B and B2C marketers who want to ensure that their strategies speak to the things that matter to their customers.
All topics will be presented in a way that is comfortable for both technical and non-technically inclined attendees and will cover real-world implementations, how-to’s, best practices, potential pitfalls, and how to leverage the full potential of the cloud’s data and processing power.