Gartner Marketing Symposium/Xpo 2022

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Harness Marketing’s Power and Purpose It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly

Speakers

hillary-plank
Hillary Plank
Director
dean-vitte
Dean Vitté
Director
rachel-smith
Rachel Smith
Assoc Principal Analyst
leah-leachman
Leah Leachman
Director Analyst
rick-lafond
Rick LaFond
Director Analyst
brianna-lux
Brianna Lux
Director
sally-witzky
Sally Witzky
Sr Director
tia-smart
Tia Smart
Assoc Principal Analyst
michael-mccune
Michael McCune
Sr Director

Start

May 22, 2022

End

May 25, 2022

Address

Online Event   View map

Harness Marketing’s Power and Purpose

It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly unfamiliar. Compounding our disorientation, our internal partners also are on the move, and we wonder whether we’re all on the same path.Marketers who take the time now to spark new ways of thinking and challenge the fundamental truths of the function — the role of customer centricity, the balance of brand and performance, investments in tech and talent — are those who will be the change agents rather than the reactors to change.

Join us and hundreds of your peers at the Gartner Marketing Symposium/Xpo 2022 conference, May 23 – 25 to hear and share the latest insights into emerging technologies, customer experience, brand strategy and more.

Gartner Marketing Symposium/Xpo

Hear from Gartner VP Analyst Jay WilsonFind out why you can’t afford to miss this year’s virtual conference. Explore five hot topics you can expect to hear about at this year’s conference. They are strategic brand management, customer journey orchestration, channel and commerce investments, communication strategy and marketing’s shifting influence within the organization.

See the full agenda here.