Demystifying Event Marketing

demystifying
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion

Speakers

0
Myllisa Patterson
Senior Director
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Alyssa Peltier
Manager, Corporate Marketing

Start

October 31, 2019

End

December 31, 2019

Address

Online Event   View map

Audience generation is naturally a key component of a successful live event, but your marketing strategy needs to be all-encompassing if it’s going to deliver the incredible returns you need.

Join us to learn how to take full advantage of a holistic strategy. You’ll learn the answers to these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?