Demystifying Event Marketing

Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion


Myllisa Patterson
Senior Director
Alyssa Peltier
Manager, Corporate Marketing


October 31, 2019


December 31, 2019


Online Event   View map

Audience generation is naturally a key component of a successful live event, but your marketing strategy needs to be all-encompassing if it’s going to deliver the incredible returns you need.

Join us to learn how to take full advantage of a holistic strategy. You’ll learn the answers to these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?