MARKETING

Jan
0

Supply Chain Digital Transformation: Springing Forward or Spinning in Circles?

Management’s recently conducted “Study of Logistics and Transportation Trends” suggest there’s been a general shift toward firms opting to follow instead of taking a leadership role

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Jan
09

How have you organised your Open Source Software Support?’

Complex software stacks that leverage both commercial & community open source software are being used to modernize IT initiatives

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Feb
11

Marketing Science Intensive: How to Win the New Channel War on Amazon and Third Party Platform

In this session, Sandy Jap (Emory University) will describe the channel war that is afoot and the forces that are fueling its development. Importantly, she provides a broader framework and arrays a range of options for how firms can deal with the problem of rogue third-party sales on ecommerce platforms.

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Jan
21

Drive Business Value with Cloud-Native Development

Learn how IBM Cloud Pak for Applications enables you to build cloud-native apps that deliver innovation and differentiation to your business

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Jan
22

JM Webinar for Scholars

This webinar seeks to remedy the problem that consumer research often fails to have broad impact on members of our own discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by our rigorous research

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Webinar: Technology Forecast 2020: What State and Local Government Technology Officials Can Expect

Provides an overview of the pressing technology issues that will be impacting state and local governments for the coming year.

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Jan
16

MEMBERcast: IBM i Security for Programmers

This session covers the main considerations that a programmer should be aware of as they design and code their applications

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Jan
22

Marketing Science Intensive: How to Use The “4 Minds” Framework of Customer Decision Making for Business Impact

The “4 Minds” framework will help marketers identify which area of decision-making science is most likely to apply to their firm, market, and customers

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