Shireesh Mishra

Senior Business Leader with ~15 years of multi-disciplinary experience and proven track record of optimizing marketing performance, improving customer experiences, creating value, & competitive advantage via harnessing data, analytics, technology and platforms. Techno-functional candidature with good balance of analytical skill-set, industry know-how, commercial acumen and leadership skills to drive data-driven culture and innovation.

Management Spheres:

• Led go-to-market strategies for innovative product solutions that continue to increase customer acquisition and retention.
• Seasoned Growth Hacker + Intrapreneur with experience in building various business units – including Channel partners, Merchant and Consumer portfolios across Asia Pacific and International markets in PayPal.
• Cross-domain expertise in Analytics & Insights, Strategy and Business Operations, Program & Budget Management across FinTech/Payments, Telecom, Retail and e-commerce industries.
• Drove multi-million incr. margins through array of analytical solutions designed to tackle complex business problems in mktg and measurement efficiencies, database mktg, digital transformation among various other disciplines.
• Led analytics roadmap and annual planning across organizations, functions while building for efficiencies and productivity enhancements through rigorous prioritization and execution discipline.
• Innovation and Analytics thought leader – led various external and internal activities, conferences, workshops and events as speaker, organizer, participants, etc

Specialties: E-commerce, FinTech, Payments, Analytics, Strategy & Business Operations, Customer Acquisition, Activation & Engagement , Portfolio Optimization, P&L Management, Product Innovation & Management, OmniChannel Strategy, Merchant Services, Risk Assessment, B2B, B2C, Marketing, Digital, Sales

Tools: SQL, Teradata, Tableau, Qlik view, Alterian, Excel, Micro-strategy, SAS, R, SPSS, Sales Force

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