Based out of Singapore, Shawn has 17+ years of Consumer Insights, Brand Comms research/planning and Product Innovation research experience. His special area of interest lies in Brand comms, NPD/ Innovation & Shoppers. He has in-depth experience and knowledge in technology space, F&B, nutrition space and Banking; has till now served various blue-chip and local clients across the regions of South Asia and South-east Asia. He is also a regular key note speaker in various seminars/conferences like FUTR, Forward Leading, ESOMAR, Asia Research Seminar, Qual 360 etc.
He is a heady mix of core Qualitative, Quantitative, Brand & Advertising planning and Consumer Insights by the virtue of working with Market research firms, Advertising firms and client side. He has a well rounded experience of working in big as well as boutique firms
His core strength in terms of functional work lies in two key areas – the first being Brand & Shopper related research work and it varies from brand planning to brand/communication concept development/positioning/repositioning work, realtime shopping tracks & contextual shooper pieces. Implementing Consumer Shopper Journey, BLS, Cross-media and AB Testing; and doing Digital Comms Eval, LINK testing, Brand health tracking etc. with international firms like Kantar, Geometry, Ziba etc.
The other aread is that of New Product Development work & consumer trends e.g product concept evaluation,packaging innovation researches and NPD workshops to create the Brand/Product Arrow for an organization. At present setting up Agile practices in Market research for efficient product development. Into claims testing, packaging testing, product testing with Ipsos.
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|ID||Event Name||Duration||Start Date|
|NGCX Asia Connect Virtual Summit||0 Hours||February 23, 2021|