Nanneke Jansen

When a company gets really good at collecting metrics around how campaigns and programs are performing, it can feel pretty satisfying for the marketing team. They understand all the touchpoints in the customer journey, and can continually drive leads for Sales based on tried and tested methods.

That’s where Nanneke Jansen, Director of Marketing Operations at Demandbase, found herself in mid-2016. She had a hyper-focused team that could analyze marketing’s contribution to the funnel.

Experienced Director of Product Marketing with a strong background in B2B Marketing and Account-Based Marketing. I have worked in Operations, Demand Generation and Product Marketing for innovative high-growth companies.

Specialties: Account-Based Marketing (ABM), Product Marketing, Analyst Relations, Marketing Operations, Marketing Analytics, Salesforce, Lead Generation, Demand Generation, Social Media, Direct Marketing, Sales Enablement, Marketing Research and Analysis, Event Marketing

Marketing needs to work on a cash basis so they don’t overspend, or underspend. They need to see Occurred, Forecasted and Committed cash on a real-time basis, whereas Finance’s system tracks by Invoice or POs only. Finance’s System of Record can’t anticipate budget allocations, and reallocations.

If you would like us to contact this speaker on your behalf, fill out the contact form below. If you would like additional information on their upcoming events, please see the social media links.  Please note eVirtualsummits does not represent any speaker on this site or guarantee the availability of any speaker.  No speaker can be booked through this form.


Events

ID Event Name Duration Start Date
UE-996 “GET REAL-WORLD RESULTS AT THE VIRTUAL ABM INNOVATION SUMMIT” 30 Weeks June 6, 2018
Calling all event planners & organizers !

What's your in-person
event missing?
...LIVE STREAMING

Join millions of people already using
live streaming  to engage audiences
SEE HOW WE CAN HELP