Kelly Smith Dotson is an insight-based, data-driven, growth marketer with extensive B2B, B2C and B2B2C marketing strategy. Kelly is recognized for creating inspired brands, motivated teams, and data-centric programs to deliver real qualitative results. Kelly has led the digital transformation at $1B+ NYSE, VC-backed and Berkshire Hathaway owned companies, leveraging brand and buying insights in demand and pipeline generation directly tied to revenue. She is known for rapidly mastering a diverse range of industries, setting strategy and driving masterful execution.
As CMO at SAVO, Kelly leads a commercial team, including Marketing and Inside Sales, and established a data-driven commercial approach, created cost-based program analysis and launched an Account-Based Marketing program far exceeding industry performance.
Previously at Viad and The Pampered Chef, Kelly developed insight-based marketing strategies and led digital transformations spanning e-commerce, e-mail marketing, first mobile app and more. At NAVTEQ, Kelly’s marketing expertise and high-energy supported the company’s revenue growth from $50 million – $1.4 billion, with a brand protecting a significant price premium.
She has been a commercial and marketing advisor to several startups as well as community organizations. Kelly was classically trained at large multi-national ad agencies Leo Burnett and DMB&B, honed her global leadership living overseas for 5+ years, and has a degree from the University of Notre Dame.
Areas of Expertise Include:
Global Marketing Management I Local Marketing Execution I High-Performing Team I B2B Marketing I B2C | B2B2C I Data Driven Marketing | Market Segmentation | Global Marketing Strategy | Acquisition Integration | Revenue Growth Driver | Demand Generation | Account-Based Marketing (ABM) I Marketing Automation I e-Commerce I Digital Transformation | Channel Marketing
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|ID||Event Name||Duration||Start Date|
|UE-996||“GET REAL-WORLD RESULTS AT THE VIRTUAL ABM INNOVATION SUMMIT”||30 Weeks||June 6, 2018|