
David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 350,000 copies in print in more than 25 languages. The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive professional public relations programs. Subsequent books draw from his experience as a real-time bond trader, and his observations about innovative marketing by organizations as diverse as IBM :195 and the rock band The Grateful Dead. Based in Boston, he is also a speaker at conferences and corporate events and he runs seminars about marketing around the world.
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Events
ID | Event Name | Duration | Start Date |
---|---|---|---|
UE-849 | Influence Summit | 14 Weeks | September 25, 2017 |
UE-367 | The Autoimmune Revolution 2017 | 48 Weeks | January 30, 2017 |
UE-408 | Winter of Wellness Summit 2017 – Supercharge your WHOLE being… Body, Mind & Soul | 51 Weeks | January 11, 2017 |
UE-270 | Winter of Wellness Summit | 102 Weeks | January 19, 2016 |
UE-064 | Data Driven Marketing virtual Summit | 52 Weeks | January 1, 2016 |