Bill Binch

Bill, a veteran technology leader with nearly three decades of global sales and go-to-market experience, is an operating partner based in Battery’s San Francisco office. He serves as a coach and mentor for sales executives and CEOs in Battery’s portfolio, helping software companies scale through various stage of growth, effectively expand overseas and create multi-product sales platforms.

Bill’s operating experience spans key roles at fast-growing private software companies, such as Marketo and Pendo, as well as billion-dollar public enterprises such as Oracle and PeopleSoft. Before joining Battery, Bill was the chief revenue officer of Pendo, where he helped grow annual recurring revenue to nearly $100 million in three years. Prior to that he spent more than nine years at marketing-tech company Marketo. There, he held multiple roles, including EVP of worldwide sales, managing director of APAC and board director of Marketo Japan. At Marketo, Bill was the 16th employee and led the company’s sales teams through its private stages of growth to an IPO, and until the company’s 2016 acquisition by Vista Equity.

Before Marketo, Bill held senior sales roles at Avolent, BEA, PeopleSoft and Oracle. He has also been a member of the board of directors at Qvidian and advised companies including Birst, Conversica, Integrate Inc. and

Bill holds a BS in marketing from Arizona State University and completed Harvard Business School’s strategic sales program.

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