Stacy Wood

Executive Director

Dr. Wood’s research focuses on how consumers respond and adapt to change or innovation. This applies both to individuals’ processing of new product information as well as emotional or cultural reactions to new innovations, trends, or rituals. Current projects include investigations of new product design and investment, expert/novice differences in new product adoption, consumer response […]

Cheryl Stacy WoodToto

CEO and Marketing

Digital Transformation Executive with expertise across Strategy, Operations and Marketing, Track record of fueling growth and executing turnarounds in permanent and interim C-level roles. Builder of products, processes and cultures that create change and scale businesses in the media, publishing and education sectors. CEO / COO / CMO who guides both for-profit & non-profit organizations […]

Earl Taylor

Chief Knowledge Officer

As Chief Knowledge Officer, I work across MSI connecting insights from marketing science with the critical initiatives of member companies to help ensure that the best academic research is made accessible for maximum impact on our members’ businesses. If you would like us to contact this speaker on your behalf, fill out the contact form […]

Steve Tadelis


Steve Tadelis is Professor of Economics and Sarin Chair in Leadership and Strategy at Berkeley Haas. His research primarily revolves around e-commerce and the economics of the internet. During the 2016-2017 academic year Steve was on leave at Amazon, where he applied economic research tools to a variety of product and business applications and worked […]

K. Sudhir

Professor of Marketing, Director

K. Sudhir is James L. Frank ’32 Professor of Marketing, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management. He is Professor of Economics (by courtesy) at the Yale Economics Department. He will be a Visiting Fellow at Microsoft Research for the year 2020. He […]

Omid Rafieian

Quantitative Marketing

Omid Rafieian is a Ph.D. candidate in quantitative marketing at the Foster School of Business, University of Washington. His research interests broadly encompass topics related to digital marketing, mobile advertising, personalization, and privacy. He examines these topics through two complementary lenses – (1) how can we utilize the recent advancements in machine learning to create value in digital […]

Davide Proserpio

Assistant rofessor

Davide Proserpio is an assistant professor of marketing at the University of Southern California. He is interested in the impact of digital platforms on industries and markets, and most of his work focuses on the empirical analysis of a variety of companies including Airbnb, TripAdvisor, and Expedia. His research findings have important implications for firms, consumers, and […]

Eugene Pavlov

Quantitative Marketing

Eugene Pavlov is a PhD candidate in quantitative marketing at Foster School of Business (University of Washington – Seattle). His dissertation studies how brands can leverage image and text components of a social media message in order to increase user engagement with this message. The dissertation project received Adobe 2017 Data Science Research Award. He […]

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