Virtual Conference: The Brave New World for Higher Ed Marketers

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The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers


Ethan Braden, Vice President Strategic Communication, Office of Marketing and Media. (Purdue University/ Mark Simons)
R. Ethan Braden
Senior Vice President of Marketing and Communications
Adrian Haugabrook
Executive Vice President and Managing Director
Scott Jaschik
CEO and Editor


June 23, 2020


June 24, 2020


Online Event   View map

Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing is playing a larger role in decision making than ever before. We’ll dive into scenario planning to help you wrap your mind around the new normal. We’ll cover aspirational on-campus learning plans for the fall, and what marketers can learn from the leading minds in online education. We need to come together as a community now more than ever before, and this virtual event is a chance to spend time with those who share your challenges, questions and goals.


2020 Marketing in Higher Education

Register now to watch AMA’s Higher Education Virtual Conference live June 23-24 and receive a link to watch later on-demand. We’ll look at “pivoting with purpose” to put learners first, which scenario planning options would fit your campus, and decision-making and intention-setting when communicating what your academic environment will look like this fall.

With institutions facing uncertainty and a shifting medical landscape, our goal is to equip you with the knowledge and resources you need to help your school make the best decisions.

This AMA Virtual Conference is your opportunity to explore new ways to best understand, and create for, your students.

Please note: All times on the agenda are in Central Time.

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About AMA

The American Marketing Association is the essential community for marketers.

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Our Mission

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.

In 2015, the “Next AMA” launched four transformational strategies for its North American operations:

  • Committing to Service Leadership to customers, members and stakeholders.
  • Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
  • Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
  • Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.

Learn About Membership

Members of the American Marketing Association are dedicated professionals who work, teach and study in the field and have a passion for advancing our industry. As a member, you’ll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and advance your career. Plus, you can connect with marketers in your area through one of our more than 70 local professional chapters across North America.

For more information on AMA membership benefits, visit our membership page.