Test. Learn. Scale.

Capture
How to Effectively Leverage Publishers’ First-Party Data

Speakers

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Elizabeth Brennan
Head of Advertiser Strategy
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Stephanie Paterik
Editor in Chief

Start

July 20, 2021

End

July 20, 2021

Address

Online Event   View map

Within the chaos and confusion surrounding the future of digital advertising are pockets of positivity and an opportunity for publishers’ first-party data to become a privacy-safe foundation for brands to continue targeting consumers — without identifying and tracking them across domains and relying heavily on previous mechanisms for tracking consumers.

Join Adweek as we sit down with Permutive and a panel of industry experts to take a closer look at the steps that brands can take today to test, learn and scale via Publisher Cohorts and find ways to capture and match their own first-party data.