State of Marketing Science Summit: Marketing in Disruption

state of marketing
The 2.5 day event takes a considered approach to location and use of your time, and is designed to include highest-value activities -- roundtables, networking, one-to-one meetings, research feedback, and presentations – in one highly engaging event

Speakers

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Saeed Bagheri
Director and Global Head of Analytics
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Katrina Conn
Senior Practice Director, Customer Experience
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Healey Cypeher
Chief Operating Officer
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Jocelyn Doxsey
Head of Healthcare Analytics
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Tom Tang
Vice President, Marketing Analytics
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Srinivas Vemuru
Senior Director of Marketing Data
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Bryan Bollinger
Associate Professor of Marketing
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Randy Bucklin
Professor of Marketing
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Hana Choi
Assistant Professor of Marketing
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Ellen Evers
Assistant Professor
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Lauren Grewal
Assistant Professor
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Abbie Griffin
Presidential Chair in Marketing
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Ryan Hamilton
Associate Professor
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Barbara Kahn
Executive Director
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Min Kim
PhD Candidate in Marketing
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Su Jung Kim
Assistant Professor
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Cait Lamberton
Distinguished Professor of Marketing
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Nicolas Padilla
Marketing Modeler
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Eugene Pavlov
Quantitative Marketing
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Joseph Nunes
Professorship in Business Administration and Professor of Marketing
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Davide Proserpio
Assistant rofessor
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Omid Rafieian
Quantitative Marketing
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K. Sudhir
Professor of Marketing, Director
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Steve Tadelis
Professor
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Earl Taylor
Chief Knowledge Officer
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Cheryl Stacy WoodToto
CEO and Marketing
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Stacy Wood
Executive Director

Start

February 27, 2020

End

December 31, 2020

Address

Online Event   View map

Join marketing’s senior-most leaders for 2-1/2 days of deeply engaged learning and peer-to-peer sharing at MSI’s signature event. Our inaugural 2020 Summit includes:

20+ mainstage presentations, where leading marketers and academic experts will explore the landscape of digital disruption and innovation:

  • Health care: Can AI and machine learning fulfill their promise to transform care? Will consumers embrace digital innovation?
  • Payment systems: How might accelerating innovation in payment affect financial services and beyond?
  • Brands: How can brands win and keep customers, as customers experience products in new ways on new platforms. What does this mean for retail?
  • Channel relationships: Where are the opportunities for new relationships in B2C and B2B?
  • Winners and losers: What are some of the most/least effective responses to disruptions across markets and industries.

15+ Roundtable discussions, led by top academics, sharing challenges, insights, and latest findings in:

  • Data Science
  • Insights
  • Marketing Strategy and Innovation

New opportunities to learn, explore, and collaborate

  • Poster sessions where early-career academics present cutting-edge research and explore ideas for collaboration
  • “Office Hours” – sign up to meet one-on-one with MSI academics to discuss your biggest challenges and questions
  • Peer-to-peer discussions, curated meetings & interactive workshops throughout the event

Why Attend the Summit

  • The 2.5 day event takes a considered approach to location and use of your time, and is designed to include highest-value activities — roundtables, networking, one-to-one meetings, research feedback, and presentations – in one highly engaging event.
  • As an attendee, you will be joining an exclusive gathering of top brands, marketers, and academic experts. Our speakers and attendees are among the best of the best across industry and academia.
  • Like all MSI live events, the Summit is a “sales-free” intimate environment where marketing leaders can share challenges and questions with trusted counterparts across industries.
  • Presentation topics have been curated by you – our member companies – to ensure that we are focusing on your most important issues and questions.
  • Your input will influence the outcome of new research and solve real business challenges.
  • Your team will benefit too – we’ll provide summary content and resources for your team following the Summit.

Who Can Join

The State of Marketing Science summit is open to MSI Executive Sponsors, Engagement Leads or your designates. Each member company has four complimentary seats included with membership. If you have any questions about attendance, please email Michelle Scerbin. You must be logged in to register.