June 6, 2018
December 31, 2018
AddressOnline Event View map
Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Virtual ABM Innovation Summit kicks off with Peter Isaacson, CMO of Demandbase and Chris Golec, CEO of Demandbase. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.
In early 2017, the ServiceMax marketing team was faced with a daunting challenge: aggressive pipeline goals and a fixed budget. In this session, Pat Oldenburg will share his learnings and insights around leveraging artificial intelligence (AI) and real-time intent to see out-of-this-world results. From identifying the right accounts to personalizing the web experience for each visitor, you’ll hear how AI helped the ServiceMax strategy take off.