"GET REAL-WORLD RESULTS AT THE VIRTUAL ABM INNOVATION SUMMIT"

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This year's lineup of speakers promises to deliver powerful and actionable insights to help you reach prospects and customers with compelling content, align marketing activities with account strategies, and engage and close deals fast

Speakers

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Adam Blitzer
EXECUTIVE VICE-PRESIDENT, CO-FOUNDER
1
Chris Golec
FOUNDER, CEO
2
Peter Isaacson
CHIEF MARKETING OFFICER
Brandee Sanders
Brandee Sanders
Marketing Tech Data
michael1
Michael McLaren
CHIEF EXECUTIVE OFFICER
Kelly Smith Dotson
Kelly Dotson
Chief Marketing Officer
Amanda (Flynn) Wynne
Amanda Wynne
Helping Sales & Marketing leaders, Sales Enablement technology
4
Elle Woulfe
VICE-PRESIDENT
Pat Oldenburg
Pat Oldenburg
Digital Marketing Leader. Modern Marketer, Senior Director, Digital Marketing
Alan Fletcher
Alan Fletcher
Chief Product Officer
heidi-bullock-e1454365616932 (1)
Heidi Bullock
SENIOR DIRECTOR MARKETING
Elliott Bundy
Elliott Bundy
Chief Communications & Marketing Officer, Managing Director
Vice President, Product Marketing and Analyst Relations at Demandbase and Account-Based Marketing (ABM) Evangelist
Phil Hollrah
Vice President, Product Marketing and Analyst Relations ,Account-Based Marketing (ABM), Evangelist
Jon Lombardo
Jon Lombardo
Global Brand Strategy
john hurley
John Hurley
Product Marketing
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Nanneke Jansen
Nanneke Jansen
jenn
Jenn Steele
VP of Product Marketing

Start

June 6, 2018

End

December 31, 2018

Address

Online Event   View map

Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Virtual ABM Innovation Summit kicks off with Peter Isaacson, CMO of Demandbase and Chris Golec, CEO of Demandbase. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.

In early 2017, the ServiceMax marketing team was faced with a daunting challenge: aggressive pipeline goals and a fixed budget. In this session, Pat Oldenburg will share his learnings and insights around leveraging artificial intelligence (AI) and real-time intent to see out-of-this-world results. From identifying the right accounts to personalizing the web experience for each visitor, you’ll hear how AI helped the ServiceMax strategy take off.

You can’t become an expert in anything overnight, and ABM is no exception. To be successful, an ABM strategy must be tested and optimized to reach its full potential. It takes trial and error to strike a balance between what buyers need and your goals as a marketer. Learn how PathFactory went from basic ABM to an all-in account-based selling and marketing strategy by testing, iterating, and refining their approach over time.
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