Data Enrichment for Email: Five Things You Need to Do

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Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives

Speakers

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Tami Strand
Field Marketing Manager

Start

July 11, 2019

End

December 31, 2019

Address

Online Event   View map

Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read.

This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement, join us to learn how to:

  • Combine data from multiple sources to develop customer personas
  • Use commerce data to increase sales
  • Optimize campaign performance with AI/machine learning